AI & Marketing Strategies

Introduction The marketing landscape is undergoing a seismic shift, driven by the rapid evolution of artificial intelligence (AI). From hyper-personalized customer experiences to automated campaign management, AI is redefining how brands connect with audiences, optimize spend, and achieve measurable results. This article explores how you can harness AI to optimize your marketing campaigns, drawing on…

Introduction In the rapidly evolving landscape of digital marketing, artificial intelligence (AI) is emerging as a game changer, particularly in the field of market segmentation. Market segmentation, the practice of dividing a broad consumer or business market, typically consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics,…